Most homeowners do not buy and sell real estate often enough to distinguish good agents from bad agents. However, as a real estate agent, I am looking at listings everyday and sometimes it amazes me the lack of quality in some listings. To me, it shows that if the listing agent doesn’t care about how the property looks in the pictures, the property must not be that great to begin with. A quick look at BadMLSPhotos.com will show that this isn’t uncommon. However, since I am an engineer by training, I decided to get some more quantitative data about what you “typically” find in listings.
To do this, I first searched for single family homes in Springfield, Virginia over $400,000 that are currently on the market. This returned 14 homes currently on the market. You can do any search you want, but I limited myself to a smaller data set.
How can we distinguish between a good listing and a bad listing based on the photos?
Here are two criteria to look for:
Are there 30 photos posted on the MLS?
Our regional MLS allows a maximum of 30 photos and every listing should have 30! Buyers today LOVE pictures, so give it to them! Even if the property is a small 1 bedroom condo, you can still take pictures of the community amenities, lobby, neighborhood, etc. Out of the 14 properties I analyzed, only 3 properties had 30 photos! As a seller, you don’t pay more for additional photos on the MLS, so every agent should be putting all 30 photos on the MLS.
What is the quality of the photos?
Are the professional, wide-angle photos? Or photos taken from a regular camera or smartphone? Out of the 14 properties, 6 had professional, wide-angle photos of the property. Wide-angle photos are necessary to fully market your home. See an example of regular versus wide-angle real estate photo comparison. Every real estate agent should be using a wide-angle camera to photograph your property.
Even out of these 14 listings, 2 listings not only did not use a wide-angle camera but also had the following issues:
- 1 Listing only had 3 exterior photos and NO interior photos
- 1 Listing uploaded their photos sideways
So, based on my non-scientific analysis, I only found 2 out of 14 listings in Springfield over $400k had 30 professional, wide-angle photos, indicating, that in fact, a typical agent DOES NOT provide this level of service. So, if you are planning to sell your home, PLEASE PLEASE look at your potential agents past listings to know what you can expect your listing to look like.
What does a typical listing look like from me, Peggy Yee?
Below are a few examples from my listings of professional, wide-angle photos that will make a property stand out to buyers searching online. Every listing has 30 photos using a wide-angle lens. This is our STANDARD practice and you don’t pay any more for it!
Furthermore, photos are just one aspect of my marketing plan. Contact me today at 703-349-0143 to find out what other marketing ideas I will do to sell your property!